Pic’s Peanut Butter

Pic's Peanut Butter, Love from New Zealand

We have been fans of Pic’s Peanut Butter for an exceptionally long time and are thrilled to be delivering it to your door.

Pic’s Peanut Butter is known for its fresh flavor. Using hi-oleic peanuts, the nuts are first roasted to perfection and then ground within an hour of roasting. Pic's Peanut Butter comes in both a crunchy and smooth variety. Their crunchy peanut butter is carefully squished to achieve just the right amount of crunch, while the extra blitzing of the peanuts creates a creamy smooth butter that is the ultimate drizzle for smoothies, porridge, and toast.

Pic's keeps things clean, simple and delicious. Just high-quality peanuts and a touch of salt is all that is needed to create an irresistible flavour. They also offer the crunchy and smooth peanut butter in a no-added salt option that’s just 100% freshly roasted peanuts—“nuttin else added”. It's real food, real healthy, and really good (trust us). 

The man behind the delicious nut butter is Pic Picot. Pic was in his 50's when he was diagnosed with macular degeneration and as a result was forced to close his sailing school. It was during this time that he discovered that the makers of his favorite peanut butter had started adding sugar. Pic's health diagnosis left him with plenty of free time, so he decided to use to his disgust about the loss of his favorite peanut butter to begin experiment making his own. Not one for sticking to the rules, Pic began roasting and grinding the peanuts in a concrete mixer adapted with a Bunsen burner in his own garage. This was Kiwi ingenuity at it's finest.

Pic got his first sale when he began selling his homemade creation to a few of his son’s friends. They couldn't get enough of the stuff! If they liked it, surely others would too, so he began selling his peanut butter at the famous Nelson Farmers Market in 2007. That was the start of Pic's success that can only be described as 'nuts'. 

Fast forward to today, and Pic’s Peanut Butter is the #1 Peanut Butter in New Zealand and is now sold around the world.

Pic's has expanded their peanut butter experience to indulge all the senses with the opening of Pic’s Peanut Butter World. Pic’s Peanut Butter World was opened in 2018 in Nelson, New Zealand. It's the ultimate haven for crunchy and smooth fanatics alike. Visitors can explore the story, taste the goods, and even try their hand at making their own peanut butter. Check out the video below to get a glimpse at the experience. 

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